You walked into your credit union today and low and behold, there are mini sandwiches, crackers and cheese dip and cheesecake bites galore… your usually friendly tellers are in an over the top excited mood… and everyone keeps talking about this crazy ICU Day thing.
But what in the world is ICU Day?
Well, to start with, ICU Day stands for International Credit Union Day. Designated as the third Thursday in October, ICU Day was created to celebrate…well… you!
The Credit Union motto is “People Helping People.” Community being one the most important aspect of our Credit Union, we realize that you are the most important attribute and while we like to spend every day of the year helping you with all your financial concerns, ICU Day is a day when we like to show you how much we really appreciate your membership.
The first official credit union holiday was celebrated on January 17th, 1927 at the Credit Union League of Massachusetts. The credit union movement was still new and spreading during this time period and unfortunately this date, chosen because it was Benjamin Franklin’s birthday, did not stick.
In 1948, the U.S. Credit Union National Association (CUNA) and CUNA Mutual Insurance brought back the celebration and chose the third Thursday in October as the national day of observance. The World Council of Credit Unions, established in 1971 to assist credit union movements worldwide, recognized the first International Credit Union Day more than 30 years ago and spread the celebration all over the world.
With the history behind us, ICU Day stands strong as an occasion to bring members together and promote credit union unity and support.